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W. Potts & Son

Business Promotion
W. Potts & Son

W. Potts & Son is a family run bakery in the Peak District. Although the shop had produced celebration cakes in the past, it was put on hold for a few years. Keen to restart this avenue of business, they approached me to design an A6 flyer that could be distributed with finished cakes, posted door‐to‐door, and made available in the shop itself.

Happily, since the flyer entered circulation, the cake business has taken off again; and is anticipated to continue to grow — such is the power of word‐of‐mouth and the humble printed flyer.

“We were well aware of the high standard of James’ work so approached him to come up with an attractive, modern design for a leaflet to relaunch the celebration cake side of our family business. We have been using these to promote our cakes and we are seeing the rewards of good advertising. We would certainly go to him again for any design work we need, and would highly recommend him to others.” — Suzanne Potts